Generex is a techno-marketing company that is proud to in-license clinically-backed, patented ingredients from around the world and serve the Indian pharmaceutical, nutraceutical, OTC, and D2C sectors.
We’re more than just distributors. Adding value at every step of the process, we craft differentiated formulations from the core ingredient, giving our customers fully developed, novel ready-to-launch formulations in India and worldover via exports.
We deliver solutions across health segments such as: Osteology, Gynecology, Dermatology, CNS, Gastroenterology, Cardiology, Pediatrics, Geriatrics, Nephrology, Surgery, Metabolic Disorders, and various others.
Serving as a gateway to the thriving Indian market, we have pioneered 'first time in India' health solutions, becoming the preferred partner for exclusive distribution of globally acclaimed nutraceutical, nutricosmetic, and cosmeceutical brands. With a comprehensive range of branded clinically-proven ingredients across every health segment, we deliver solutions with real results.
With a deep-rooted history going back to 1965 and success stories in the pharmaceutical sector, we have cultivated a robust network of relationships within the Indian industry.
At Generex, our pursuit of excellence centres on delivering cutting-edge scientific innovations to elevate human health.
Through cutting-edge solutions, we aspire to reshape the health landscape fostering healthier communities for generations to come.
By partnering with reputable global firms, our initiative seeks to identify and bridge gaps in Indian healthcare and bring forth innovative technologies and medical advancements that can significantly contribute to disease prevention and early detection.
We aspire to build a robust foundation for a healthcare ecosystem that educates and empowers both individuals and healthcare providers with efficacious and safe products to create and sustain healthier communities in India.
Our vision is not a distant dream; it's a roadmap that guides every decision and action we take.
Together, with our partners, we will turn this vision into reality, charting the course for a new era in healthcare and establishing unprecedented benchmarks for well-being
At Generex, our strength lies in our in-house team of multidisciplinary professionals, including researchers, scientists, doctors, and seasoned marketers. Our dedicated team spans every stage of the process, from conceptualization to commercialization.
Each professional is a specialist in their respective fields, evaluating novel actives, creating formulations, offering timely advice, expert insights, and more, ensuring that your needs are met with the highest level of competence and dedication. With their collective expertise, we are well-equipped and confident in delivering exceptional products and services to you.
Today, Generex delivers a wide array of solutions to cater to a diverse range of medical conditions and health segments. We are proud partners for over 20 unique proprietary ingredients from world-renowned companies that have earned recognition as leaders in their respective markets. These efficacious and safe solutions that are novel to the Indian market, contribute significantly to enhancing the health and well-being of the Indian populace.
Our revolutionary products have reached every corner of the country, catering to diverse segments through pharmaceutical, nutraceutical, over-the-counter (OTC), and direct-to-consumer (D2C) channels. By strategically supplying these innovative health solutions, we are dedicated to making a positive impact on the health landscape in India
Generex, with its wealth of talent and diversity, may surprise you with its deep-rooted history as a family-run business. Discover the origin and historical roots through the founding companies J. B. Khokhani & Co. and Viridis BioPharma.
J.B.Khokhani & Co., was founded by Jagdishchandra Bhalchandra Khokhani in 1965 with the intention of supplying Active Pharma Ingredients to India's growing pharmaceutical industry. In the early days, when the now-pharmaceutical giants were emerging, J. B. Khokhani grew exponentially, becoming one of the country's first distributors.
Founded in 2000, Viridis BioPharma is a marketing, manufacturing and research company that deals with active ingredients for the pharmaceutical, nutraceuticals, food and cosmetic industries, medicated dressings and formulations to treat wounds, burns and other topical formulations.
This is how Generex boasts a robust network of relationships, nurtured over the years. Like many Indian success stories, we've shared tea and grown together, hand-in-hand and rooted in mutual trust.
In 2005, with the aim of infusing more innovation and research-based science into healthcare, JBK joined hands with Viridis BioPharma to embark on this nutraceutical venture, and Generex Pharmassist Pvt. Ltd. was born. The company strived to meet the increasing demand for safe and efficacious products with a futuristic vision that could enhance the health of generation-next.
With a multi-generational tale of family ownership, Generex builds upon a rich tradition while reimagining the future with purpose and a commitment to helping people live healthier, happier lives.